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Is Your Café Running You? It Might Be Time for a Strategy Shift?
- Janina Massee
- May 23
- 2 min read
Running a café was supposed to be your dream. The aroma of fresh coffee, the joy of loyal customers, the buzz of a vibrant space. But somewhere along the way, the dream got hijacked by 12-hour days, pricing pressure, and a never-ending battle to stay ahead.
Sound familiar? You're not alone. Many café owners fall into the same trap—working harder without getting ahead. And here’s the hard truth: if your business feels like it’s running you instead of the other way around, you probably don’t have a strategy.
Here are a few signs your café may be drifting:
What you offer is basically the same as everyone else
You're always talking about price rather than value
Customer service is “one-size-fits-all”
You feel like you constantly need to find more work
Your “unique” points of difference are now market expectations
Profits are thin—or non-existent
Your current customer base isn’t enough to grow sustainably
You don’t fully understand who your customers really are
If even one of these hits home, it’s time to stop and rethink.
You don’t need to work harder or longer hours, you just need clarity. You need alignment. You need a plan.
That’s where the Freestyle Tidal Wave Program comes in. In just 7 modules, you’ll:
✅ Define your café’s strategic direction
✅ Identify your customer groups and what makes them loyal
✅ Choose a powerful strategic position
✅ Build points of impact that actually influence sales
✅ Craft a mission that inspires your team and your customers
The best part? It’s accessible. For just $295, you can start building a business that supports your lifestyle—not one that consumes it. And if you're ready to fast-track your transformation, you can also work directly with an expert, to get the clarity and traction your café deserves.
👉 Explore the program: https://www.freestylebusinesspartner.com/tidal-wave-program
👉 Watch the short video
Your café can thrive. But first—you need a strategy.
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