FreeStyle Business Diagnostic

What Do Your Results Tell You?

 

Completing the Business Diagnostic gives you a snapshot of how your business is performing across the areas that contribute to a strong, profitable and sustainable business.

 

Your results are not about achieving a perfect score.

 

They are designed to help you identify where your business is already strong, where gaps may exist and where focused improvement could make the greatest difference.

 

As you review your results, consider:

• Which areas are performing particularly well?

• Where are the most significant gaps?

• Are several lower-scoring areas connected?

• Which issues are affecting profitability, productivity or cash flow?

• Where is the business too dependent on you or particular members of your team?

• Which improvements could have the greatest impact if addressed first?

 

Often, the greatest opportunity is not fixing everything. It is identifying the few things that will make the biggest difference.

 

The Four Areas of a Stronger Business

 

Your Diagnostic considers 11 areas of your business within the four pillars of the FreeStyle Tidal Wave framework:

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Strategic Clarity

Personal Vision • Business Vision • Strategy & Structure

Is there clarity about where the business is going, what it is trying to achieve and how it will get there?

 

Operational Efficiency

Culture • People & Productivity • Systems & Processes

Does the business have the people, responsibilities, processes and systems needed to operate effectively without unnecessary reliance on the owner?

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Profitability & Growth

Marketing & Sales • Products & Services • Accurate Financials • Managing Costs

Is the business converting its activity and sales into sustainable profitability and cash flow?

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Continuous Performance Improvement

Delivering Milestones

Are objectives translated into measurable actions, monitored through meaningful KPIs and regularly reviewed to drive improvement?

The real value comes from looking at how these areas work together.

A profitability problem, for example, may not begin with the financials. It could originate in pricing, productivity, processes, customer mix, unclear responsibilities or the absence of meaningful performance measures.

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Want to Take Your Results Further?

 

Your Diagnostic identifies where opportunities may exist.

 

The next step is understanding what those opportunities could mean for your business.

 

If you would like a more detailed FreeStyle Business Analysis, you can provide some additional information about your business. This allows your Diagnostic results to be considered alongside your business priorities and financial performance.

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Tell Me About Your Business

 

Please consider these four questions:

1. What are the key challenges currently facing your business?

2. Why do these challenges need to be addressed?

3. Where would you like to take the business?

4. What would achieving that mean for you personally?

 

Add the Financial Picture

 

Using your last financial year or most recent 12 months, provide:

• Total Revenue / Sales / Turnover — excluding GST

• Cost of Goods Sold

• Operating Expenses — excluding payroll

• Payroll — including contractors but excluding owner drawings

• Net Profit Before Tax

 

Your information will be treated confidentially and used for the purpose of preparing your FreeStyle Business Analysis.

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From Diagnostic to Action

 

Combining your Diagnostic results with your business priorities and financial information can provide a much clearer picture of:

• where improvement opportunities may exist;

• which areas deserve priority;

• how operational weaknesses may be affecting financial performance;

• where stronger systems and management practices could make a difference;

• opportunities to improve profitability and reduce owner dependency; and

• the potential difference between maintaining the status quo and taking focused action.

 

The purpose is not simply to produce another report - It is to help answer a much more useful question:

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What should you work on first to build a stronger, more profitable and less owner-dependent business?

 

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