ONE CAFÉ’S CRITICAL MISTAKE
- Janina Massee

- May 8
- 1 min read
Updated: May 10
A young couple opened a café right next to a successful competitor—and failed.
They offered the same food, similar branding, and no real strategy.
In this short video, I break down what went wrong… and how you can avoid blending into the noise.
📉 Don’t compete—differentiate.


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